
He headed back to Japan, to form a partnership that produced his first Nike shoes, the swoosh created for $35 by a girlfriend. He trained as an accountant at Coopers & Lybrand, but soon had an entrepreneurial urge.


At college he trained hard in pursuit of a 4 minute mile, but not quite making it, he started selling imported Tiger running shoes out the back of his truck. Phil Knight co-founded Nike in 1968 with his running coach Bill Bowerman. Phil Knight Nike's original "shoe dog" who built the world's most successful sports brand

Recode 1: Future Recoded: Change, Purpose, Vision, and Scenarios.
